MH
Mark Huntley
Founder & CEO
Mark leads strategy and editorial direction, drawing on more than a decade in performance marketing and ecommerce.
/ About CiteWorks Studio
Make real authority easier for buyers and AI systems to verify.
CiteWorks Studio measures how companies are described, compared, cited, and recommended, then helps enterprise teams improve the website, evidence, and public context behind those answers.
/ Leadership
Know who leads the work.
KM
Kaushal Malkan
Chief Operating Officer
Kaushal leads operations, delivery systems, and execution. His background combines computer science with more than nine years in business operations.
/ Our point of view
Real authority still has to become visible authority.
A company can have real expertise, strong products, and credible results while still being poorly represented in search and AI answers. More publishing is not always the solution. The gap may sit in how clearly the company is described, how well its expertise is documented, or whether the surrounding evidence supports the same picture.
We treat visibility as a connected system across the website, search and AI answers, and the public sources buyers use to evaluate a company. Diagnose the gap first, then decide what work is worth doing. See our methodology.
Real authority
Expertise, product, results
Visibility gap
Clarity, evidence, source coverage
What buyers can verify
Found, understood, considered
/ How we work
One five-step system, from measurement to measurable execution.
Step 01
Measure what buyers see
Step 02
Make the website consistent
Step 03
Align the external narrative
Step 04
Optimize priority pages for AI search
Step 05
Publish around the questions buyers ask AI
We separate observations from hypotheses, keep material claims subject to client approval, and disclose the limits of every measurement sample.
/ Operating principles
How enterprise engagements are run.
- Evidence before activity
- Approved facts before publication
- Transparent units before commitment
- Remeasurement before expansion
- No manufactured consensus or guaranteed outcomes
/ Operating model
Connect the diagnosis to the work.
Clarify the priorities
Review existing evidence and use targeted research or audits where needed to decide what should change first.
Coordinate delivery
Bring technical, content, research, and client expertise into an agreed plan with clear responsibilities.
Review what changed
Check approved deliverables, completed work, and scoped observations before deciding the next priorities.
/ Working together
Make the engagement easy to understand.
Agreed scope
Price, outputs, responsibilities, and approvals are confirmed before work begins.
Expert input
Your team supplies the facts and experience needed to represent the company accurately.
Clear review
Findings, interpretations, and open questions are distinguished so your team can assess the evidence.
Defined handoff
Implementation, publishing access, and developer handoff are included only as agreed in scope.
/ Proof
Review the work behind the explanation.
/ FAQ
Questions, answered.
Who is CiteWorks a good fit for?
Companies where search and AI visibility matter to buyer research, and where real expertise can support the work. We also support agencies that need specialist delivery.
Is a new audit always required?
No. We review the work you already have and agree what needs updating or further investigation.
Can you work behind an agency's brand?
Yes. White-label and collaborative models are available, with client communication and confidentiality agreed in scope. See Agency Partners.
/ Next step
Know who will own the next step.
Share what you want to improve. We’ll discuss the scope and the people who need to be involved. We review every request manually and respond within one business day.