Mark Huntley, J.D.
Founder, CiteWorks Studio
Mark Huntley is a growth strategist and AI visibility analyst focused on how companies are surfaced, interpreted, and recommended across AI-driven discovery environments.
Biography
Mark Huntley’s work sits at the intersection of AI search, retrieval visibility, recommendation positioning, citation architecture, and semantic clarity. He focuses on high-consideration categories where buyer trust is shaped before the first sales conversation — inside search results, AI answers, and LLM-generated recommendations.
He writes about how modern discovery systems decide which brands to surface, compare, and endorse, and what those decisions mean for market share, growth, and commercial outcomes. Through CiteWorks Studio, Mark oversees audit-first strategy and execution across SEO, embedding-level GEO, and source-layer authority, helping companies close the gap between market credibility and machine visibility.
This aligns with the latest CWS positioning around AI citation architecture, LLM recommendation strategy, and defensible brand authority strategy.